Blog
Every day we routinely come across important insights in the industries and technologies where we work. That’s one of the reasons why we love what we do — these are some of the most exciting times for fields as dynamic as they are important. Watch here for some of these insights and contact us at support@empoweredmargins.com for guest blogging opportunities.
Small But Mighty: Why Better Decisions Matter More Than Bigger Teams
Marketing teams in associations and nonprofits rarely complain about a lack of ideas. What they struggle with is a lack of time. Limited staff, competing priorities, endless requests, changing directions, and meetings that don’t lead…
Why Strategic Patience Is Becoming Marketing’s Competitive Advantage
At the 2026 MMC+Tech Conference, marketing expert and Wall Street Journal bestselling author Ann Handley challenged one of marketing’s most deeply held beliefs: faster isn’t always better. Marketers today operate…
Live from ASAE MMCT: Sheri Jacobs on Rethinking Membership in an Age of Overload
Closing Keynote: The Art of Membership in the Age of Everything, Membership hasn’t lost its value. It has simply become harder to earn. That was the central message from Sheri Jacobs, President and CEO of Avenue M Group,…
North Korea Poisoned One of the Internet’s Most Popular Code Libraries — Here’s Why It Didn’t Affect Us
On March 31, 2026, a serious attack quietly unfolded across the global software supply chain. Hackers linked to North Korea’s Sapphire Sleet operation compromised the npm account of the lead maintainer of…
Using Membership Data Analytics to Drive Association Growth
Association growth rarely slows due to a lack of ambition. Leadership teams continually invest in new programs, enhanced member benefits, expanded sponsorship opportunities, and stronger engagement...
Maximizing Member Engagement with Empowered Directory
Most associations don’t have an engagement problem. They have a connection problem. Members join for access: access to peers, expertise, opportunity, credibility. But over time, if those connections...
Why Integrations Fail (And How Associations Can Fix Them)
Most associations don’t struggle with technology because they chose the wrong systems. They struggle because those systems were never designed to grow together.An Association Management System (AMS)...
Bridging the Gap: How Underwriting Workbenches Drive Growth in an Evolving Insurance Landscape
The U.S. Employee Benefits Insurance Brokerage Market is expected to reach $70.11 billion by 2032, growing at a compound annual growth rate (CAGR) of 7.5% . This rapid expansion underscores the…
Optimizing Underwriting Performance: Tools, Data, and Team Empowerment
Empowering Your Underwriters for Success. Better Tools and Data Access, DataHub.Insure Underwriting Workbench equips underwriters with the tools they need to succeed, automating routine tasks and providing…
How DataHub.Insure Underwriting Workbench Solves Underwriting Challenges
Time-Consuming Data Entry and Verification Processes. Automated Data Input: Reduces manual data entry errors, ensuring accurate data capture from the start. Frees underwriters to focus on core tasks, reducing…